North Asheville Tailgate Market: Assistant Director of Marketing

Company: North Asheville Tailgate Market

Salary: $20/hour

Location: Asheville, NC

Title: Assistant Director, Marketing (Part-time employee)

Hours: 

  • Main Season (33 weeks, April through mid-November) - 11.75 hours/week

  • 6.75 hrs/wk on Saturday mornings for market, setup, and breakdown, 6:30am-12:30pm

  • 5 hrs/wk on marketing


Winter Season/Holiday Bazaar (17 weeks, late November through March) - 10.75 hours/week

5.75hrs/wk on Saturday mornings for market, setup, and breakdown, 6:30am-12:30pm

5 hrs/wk on marketing


Job Description

The Assistant Director, Marketing supports day-of market operations and manages NATM’s social media presence and weekly newsletter. Candidates must display attention to detail, compassionate (but sometimes firm/boundaried) customer care, strong skills using social media and content management programs such as Instagram and Canva, and an excitement for local foods and goods. 

Responsibilities

  • Market Responsibilities

    • Collect photographs and videos that can be used for social media, newsletter, and other marketing purposes, and post to Instagram during market

    • Punctual market set-up and break-down

    • In collaboration with the Executive Director and staff, help run and oversee the market information booth, which includes dispensing NATM $5 and EBT/SNAP tokens, selling merchandise, answering customer questions, fielding complaints/feedback, troubleshooting issues, and keeping the booth tidy and organized

    • In collaboration with the Executive Director, help vendors find their booth locations and support any needs they might have

    • Support customer parking needs

    • Help uphold any rules and regulations with customers, particularly dogs

  • Marketing Responsibilities

    • Update the weekly newsletter in partnership with the Executive Director via MailChimp

    • Plan a monthly social media calendar that is reviewed and approved by the Executive Director

    • 1 weekly Instagram post outside market hours

    • Respond to Instagram/Facebook messages/comments in a timely manner throughout the week

    • Update the Instagram and Facebook profiles seasonally to reflect logistics updates

    • Repost vendor and community partner content throughout the week to stories

    • Contribute to non-social marketing responsibilities upon request by the Executive Director, which may lead to additional hours

    • Have an annual review of marketing work with the Executive Director to determine strengths, growth areas, and brainstorming ideas

  • Collaborate with the Executive Director to make NATM more accessible, inclusive, and equitable

  • Other duties as assigned

Preferred Knowledge, Skills, & Experiences:

  • Basic skills in Facebook, Instagram, Canva, and other social media/content management platforms

  • Basic skills in using Google Suite, including Docs, Sheets, Calendar, and GMail

  • Proactive communication with professional colleagues

  • Attention to detail in record keeping

  • An organized approach to work

  • Compassionate, yet firm and boundaried (as needed) communication with customers

  • Some knowledge of produce, value added goods, and area businesses

  • Experience working at farmers markets as either staff or vendors

  • Desires for a focus on Diversity, Equity, and Inclusion in regards to outreach and decision making processes

Accessibility

  • Must have a reliable vehicle or otherwise ability to get to the market each Saturday

  • Must have reliable access to a computer, internet, and a smart-phone

  • Must be able to be present on social media throughout the week

  • Must be able to be on a screen for long durations of time

  • Job details include a lot of walking, lifting of signs and other market supplies (up to 50 lbs), and a slightly sloped parking lot with stairs

  • NATM is held in all weather conditions. The market booth is covered but staff are exposed to the elements and insects throughout all seasons.

To Apply

Please submit a resume and two references with the subject line: Assistant Market Director to natmdirector@gmail.com.

We encourage sharing an Instagram/Facebook account you manage, or a snapshot of a single post that you created from an account you manage.

Documents must be PDF or Google Docs.

Due to the volume of applications we receive, we are unable to respond to all applicants.

This posting will remain open until filled. Applications only accepted by email.

The North Asheville Tailgate Market is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, age, national or ethnic origin, disability, sexual orientation, gender identity, political beliefs, creed, marital status, genetic information, veteran status, or any other classification protected by applicable law.